Few know that before Laguna Beach had its current downtown, the heart of Laguna’s business district was around Bluebird Canyon and South Coast Highway. This historic neighborhood has been recently reborn as a thriving and exciting business district we call the HIP District. “HIP” for Historic and Interesting Places and “HIP” because it is!

The HIP District is surrounded by the ocean on one side and Laguna Village on the other with its beautifully restored cottages. Visitors will find wonderful one of a kind shops & boutiques, art galleries, & restaurants with outdoor seating and ocean views. Some of the city’s most enjoyable hotels are located here as well as personal and professional services. And there’s plenty of parking.

For a delightful day in Laguna stroll through the HIP District and enjoy the variety of stores where the locals shop and dine and get a sense of what living on the beach has always been about.

Visit our Sponsoring Merchants.